Syllabus for
Bachelor of Business Administration (Tourism and Travel Management)
Academic Year  (2023)

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

The paper will provide a thorough overview to destination geography in international tourism. The learners should be able to develop an in-deep knowledge and understanding on the major international tourist destinations. They will gain a clear overview and familiarity on the intra-regional tourism trends in major tourism generating areas of the world.Global Tourism Geography is offered with an objective to introduce students to understand the significance of destination geography in international tourism. The modules are developed to familiarize students with the intra-regional tourism trends in major tourism generating areas. 

Travel  and tour operations management course is offered with an objective to understand the relevance of sustainability orientation in tourism business . The modules are developed to enhance specialized knowhow on the technical aspects of travel business with a  practical approach. Travel  and tour operations management comprehensively examines the theoretical and applied dimensions of business practices in the current context of tourism with a global  and sustainability perspective. This course develope a sustainability orientation among students with an understanding of the role, function, and operation of businesss organizations in travel trade and transport sectors.

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

5. To develop business plans for entrepreneurial opportunities

CLO1. Demonstrate an understanding of the need entrepreneurship development

CLO2. Identify Critical success for taking up entrepreneurship

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

• To understand the concepts, tools and terminologies used in the research world.
• To identify the methods best suited for investigating different types of problems and questions.
• To demonstrate hands-on experience with different tools used in research
• To construct research questions that are based on and build upon a critical appraisal of existing research;
• To develop a research design and analysis of the results, to provide suggestions based on research findings.

The paper will provide a thorough overview to destination geography in international tourism. The learners should be able to develop an in-deep knowledge and understanding on the major international tourist destinations. They will gain a clear overview and familiarity on the intra-regional tourism trends in major tourism generating areas of the world. 

Course Description: This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

·         To equip the students with proper understanding about law and practice of Income Tax in India

·         To impart the knowledge and understanding about law and practice of Goods and Service Tax in India.

·         To comprehend with tax laws and its application in taxation management

•   To connect the students with law and practice of Customs Duty in India

Internship project is an opportunity to students to learn the real-time structure, operations and practices of organization by undertaking training in business organization for a month and half period of time. During this period students spend in various functional departments of organization and reporting their learnings to their guides.

This course explains how to design and develop tourism product that exceed customer expectations and sales and marketing of those products. This will also help students in enhancing their skills in collaboration and network with sector that supports directly and indirectly for the success of tourism business.

Course Objective

·         To create the skills on product design and development

·         To identify sales and marketing strategies for the product designed and developed

·         To develop network that supports tourism business development

This course covers destination management techniques for analyzing tourism planning and thereby destination management issues. It also provides students with the knowledge and analytical skills necessary to use destination planning and management framework as a basis for formulating and evaluating destination management issues. A central theme of the course is to address strategic management and facilitate the development of destinations.

 This course is aimed at;

●          Educating and providing students with a broad understanding of the operational aspects of the tourism industry, together with knowledge of the basic principles.

●          Designed to prepare students for destination managers positions.

●          To acquire a comprehensive foundation in the fundamentals planning and operational aspects involved in tourism development.

Through this course Students learn how to address destination management process and outlines the tourism development and planning process with a detailed overview of destination planning

This course covers Destination planning Analysis techniques for analyzing tourism planning and thereby address evaluation and destination management issues. It also provides students with the knowledge and analytical skills necessary to use destination planning and management framework as a basis for formulating and evaluating planning assessment. A central theme of the course is to address planning analysis and strategic management to facilitate the development of destinations.

This course is aimed at;

●          Educating and providing students with a broad understanding of the operational aspects of destination planning with the knowledge of the basic principles.

●          Designed to prepare students for tourism managers positions.

●          To acquire a comprehensive foundation in the planning and operational aspects involved in destination development.

Through this course Students learn how to address destination planning and management and outlines the tourism development and planning process with a detailed overview of destination planning

The learners will be able to develop a better and more systematic understanding and appreciation of Event Management as a career in the Tourism and Hospitality Industry. They will gain a clear overview of Event Planning and Operations with emphasis on the preparation, execution and evaluation of Events from the perspective of a professional in the Hospitality Industry.

This course is aimed at;

●          To understand basic framework for event planning and management and involvement of various players in event industry.

●          To explain event marketing strategies and various platforms to market the event

●          To Identify the importance of forming event theme and team

●          To Explain the management of venue i.e. before the event, during the event and various technology that facilitate events.

●          To assess the various risk involved in event and preparing budget for the event.

●          To develop evaluation process that helps to identify strength and weakness of the event.

Production and Operations Management (POM) is concerned with the management of resources and activities that produce and deliver goods and services for customers.  Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. The course focuses on the basic concepts, issues, and techniques for efficient and effective management of production and operations.

Course Description:  A law that governs the dealings regarding commercial matters, quietly known as business law. Business Law, a branch of civil law comprises governance of commercial and business transactions in both the public and private realms. Business law helps to resolve the business disputes, maintain order and build an acceptable  standards when it come close to the other business, government and customers. A better understanding of legal matters also provides a manager with a framework on which a decision can be made. This course covers important sub branches of Business Laws,  such as Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.

Course Objectives:

●        To illustrate  the  legal provisions of  key aspects  of business laws

●        To outline the framework of Contract Law in India

●        To explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

●        To demonstrate an understanding of regulatory framework of Sale of Goods

      ●        To identify the  causes of the problem faced by consumers and competitors  and analyze the remedies provided for violations of legal provisions

Course Description

This project course is to drive the student involve in research project in their area of specilization, including data collection, analysis and conclusions. This assignment will help the students enhancing their business specialization skills by indulging in real time project experimentation.

Course Outcome

·       To identify research  problems and formulate hypotheses.

·       To learn the competence of searching and gathering  reviews related to the research areas.

·       To design and develop research methodology to facilitate systematic conduct of the research.

·       To analyse the collected data using statistical tools and drive inference and interpretations.

·       To develop and reporting the research conclusions based on research findings.

This subject intends to distinguish between the history of recreational use of natural resources as well as the current issues related to the subject. The course recognizes the principles of natural resource-based planning and management and demonstrates an awareness of architectural designs related to outdoor facilities.

Course Objectives

·         To demonstrate the knowledge on nature and scope of leisure & recreation.

·         To explain the context of recreation from global and local perspective.

·         To identify various business opportunities in leisure and recreation segment.

·         To highlight the important responsibilities of professionals in leisure and recreation management.

·         To explain marketing concepts and methods in the recreation and leisure industry.

·         To discuss on recreation and leisure needs for modern era and for the ageing society.

The role and functions of Public Relations and Public Relations Plan in tourism companies and with other disciplines, and the various forms of challenges faced by the PR department. Along with details about the legislations applicable to travel and tourism industry. To know the importance of tourism policy for the better development of the industry, laws and regulations governing the tourism and hospitality industry and Tourism Acts in India.

Course Objectives: 

To understanding the role of PR

To learning the role of public relations in tourism aspects

To understanding the protocols and legal dimensions of Tourism

To the legal dimension shall include the knowledge of the laws relevant to tourism

Course Description: The dynamic business environment and advent technologies forces the marketing managers to adhere and adopt new modes of communication design to promote the businesses and brands. This course has been designed to provide valuable insights into the Integrated Marketing Communication which orients the learners towards basic knowledge of designing and evaluating integrated campaign for disseminating marketing communication relevant to tourism industry. By focusing on the conventional and contemporary marketing communication tools, it enables the students to gain knowledge about its contemporary applications on creating strong corporate images and brand equity for tourism services. 

Course Objectives: 

●          To understand the Integrated Marketing Communication plan, program and components and its effectiveness.

●          To learn the importance of creating a strong corporate image and branding.

●          To examine the impact of marketing communications on consumer market and business market tourist behaviors.

●          To design and evaluation of integrated campaigning plan for marketing communication.

●          To evaluate modern and conventional marketing communication tools for contemporary issues in tourist rights, ethical, safety and environmental issues. 

It imparts the fundamental idea of technology application and its uses among the students. The course offers practical knowledge about innovative technology and applications.  The course develops quality management skills among the students as the students will have theoretical and practical knowledge of Innovation and operation management of the industry.

Course Objectives: 

●          To demonstrate open source marketing and innovation in tourism

●          To identify the technology that helps is destination promotion 

●          To List out various mobile applications that serve as a business solution for tourists destination

●          To explain the importance of operations management in the tourism industry

●          To develop relationships between operations management, human resources, marketing and finance

This course covers hotel and Restaurant management techniques for analyzing hotel operations and thereby understand the management issues. It also provides students with the knowledge and analytical skills necessary to use hotel and restaurant administration framework as a basis for formulating operational aspects. A central theme of the course is to address hotel and restaurant management and facilitates.

Course Objectives: 

●          This course is aimed at;

●          Educating and providing students with a broad understanding of the operational aspects of the hotel sector, together with knowledge of the basic principles.

●          Designed to prepare students for hospitality business.

●          To acquire a comprehensive foundation in the operational aspects involved in hotel sector towards development.

This subject explores basic understanding with applied essence to examine destination branding and advertising. The financial aspects of branding are explored by examining the costs and benefits of brand affiliation. Destination valuation methodology and the impact of branding from a destination value perspective are also explored. In addition, the course discusses the implications of branding from an operations management perspective as well.

Course Objectives: 

To offer an exciting over view on the way destination Branding is executed

To provide an over view on how to manage advertisement campaigns

To learn how to advertise a tourism product and brand affiliation

This course explains the recent trend of the tourism sector experiential tourism and how it enriches the experience of the tourists in destination.  This course also enhances the skills of students as they will experience course by developing experiential tourism strategies for the destination they select and work.  

·         To design and develop experiential tourism for destination

·         To identify experiential marketing strategies to promote destination

·         To design case study based on field visit